John Frieda has created a range of products developed for specific hair colours- ‘Sheer Blonde’ ‘Brilliant Brunette’ and ‘Radiant Red’. These ranges aim to stop hair colour from fading, and intensify the colour while maintaining healthy, shiny hair. From the Radiant Red Collection, I tried out the Colour Magnifying shampoo and conditioner. This product claims that by using ‘Light Enhancers ^TM’ it will ‘transform red strands so that they attract more light and look instantly more vibrant’.

The shampoo and conditioner has a neutral smell, but an intense red colour- so make sure you wash it out thoroughly if you use white towels! The shampoo lathered really well, and so I was pleased that I didn’t have to use too much to wash my hair- considering that it is extremely thick, I normally have to use a sizeable amount! The shampoo gave a lovely squeaky clean feel to my hair, and left it feeling quite soft.

I followed it up with the Radiant Red conditioner, that although says it contains pomegranate and plum extracts, it didn’t have the fruity aroma I was expecting. As I have some dry ends, I used a generous amount of the conditioner and left it in for a few minutes. The result once was my hair had dried, was rather pleasing. My hair looked glossy and was soft, but I wouldn’t say that it looked more red. I would definitely recommend this for anyone who has recently dyed their hair to help combat fade.

Guest post from Jessica Robinson