Anti Ageing Products

http://www.clinique.co.uk
Official Clinique website stocking their allergy tested 100% fragrance free anti ageing range.

http://www.elizabetharden.co.uk
The official Elizabeth Arden anti ageing skin care website

Amazon.co.uk – Anti Ageing
Amazon.co.uk have a wide range of anti ageing products

Anti Aging Cream
Anti aging creams from nurtureskincare.co.uk

You can’t read a magazine or watch TV without seeing an advert claiming their anti-ageing skin product can work miracles in keeping your skin wrinkle-free and youthful. Each product seems to claim to have a new and wonderful ingredient, but the real question is, what are these anti ageing ingredients and how do they work?

Vitamin C

Vitamin C helps to increase the production of collagen in the skin to keep it appearing youthful. It also helps boost circulation to keep skin hydrated.

Vitamin A

Vitamin A is used to reduce the depth of wrinkles in the skin. It does this by lightly inflaming the skin so wrinkles appear to diminish. It also stimulates skin cell renewal.

Collagen

Collagen is found throughout the body and keeps skin firm. A lack of collagen can lead to wrinkles and sagging of the skin. Many skin products contain collagen to supplement the collagen the body produces.

Elastin

Elastin is an essential protein which keeps skin flexible – thus minimising wrinkles. Many skin products contain elastin to supplement your own body’s elastin.

Alpha-Lipoic Acid

Alpha-lipoic acid is a very strong anti-oxidant which helps protect against the damage that sun can cause to skin cells. Alpha-lipoic acid also helps regulate collagen.

Glycolic Acid

Glycolic acid helps to break down old skin cells on the surface of the skin, allowing newer (and hence more youthful) skin cells to become visible on the surface.

Some ingredients can potentially irritate your skin, so be sure to test products out and work out what anti-ageing skin care product is best for your skin.

BALANCE™ Active Formula – needle free botox!

Introducing a BRAND NEW 5-piece skincare line, BALANCE™ Active Formula containing cutting edge ingredient SYN-AKE*, a snake venom-like peptide that is designed to renew the look of your skin and works in the same way as botox but is pain and needle free! BALANCE™ Active Formula has targeted products for beautiful, radiant, younger-looking skin. Add vitality to your skin day and night by tackling specific problem areas.

BALANCE™ Active Formula is available at an affordable price of only £29.99 for a 5-piece set, meaning that smooth, youthful looking skin is no longer only for those who can afford costly treatments and products.

Parabens free, Dermatologically tested and suitable for sensitive skin, BALANCE™ Active Formula will give you more radiant-looking skin.

The BALANCE™ Active Formula Luxury Skincare Set Includes…

WRINKLE-FREEZE SERUM™ 30ml with SYN®-AKE

This light, non-greasy serum is designed to reduce the look of wrinkles. Ideal for use on the forehead, crow’s feet, jowls and all-over, this hero product can be used day and night under makeup. In a self assessment, women aged 35-44 after 4 weeks:

• 70% of women noticed a REDUCTION IN THE APPEARANCE OF FOREHEAD WRINKLES
• 72 % of women thought that EXPRESSION LINES APPEARED SMOOTHER/PLUMPED OUT

+ Self-assessment of 56 women conducted over 4 weeks (September -October 2010).

INSTANT EFFECT WRINKLE FILLER 50ml with LIFTENSYL™

Designed to reduce the appearance of fine lines and wrinkles. This powerful filler smoothes the look of fine lines and wrinkles, leaving behind a more rested and radiant appearance. Containing Liftensyl; a soy protein, as well as Gransil DMCM-5.

In a self-assessment, women 35-50 years, after one application:

• 84% of women thought their SKIN FELT SMOOTHER
• 76% of women thought their SKIN FELT SOFTER
• 54 % of women thought their felt SKIN LOOKED MORE RADIANT

+ Self-assessment of 19 women conducted 2 hrs after one application (March 2007).

DAY CREAM 50ml with UVA/UVB and ALGISIUM C2®

A fresh formula ideal for everyday use, this anti-ageing cream hydrates the skin leaving it looking radiant, rehydrated and smoothed. Packed full of potent ingredients including Algisium C2; a unique multi-functional ingredient which has been designed to reduce the look wrinkles and fine lines and to boost skin’s radiance and hydration. Formulated with Vitamin E, a natural anti-oxidant.

NIGHT CREAM 50ml with ALGISIUM C2® and RETINOL

This night cream maximises those eight precious hours of nightly beauty sleep and helps revitalising your looks by smoothing the appearance of visible lines and wrinkles. Wake up to a healthy-looking you!

ULTIMATE YOUTH EYE CREAM 20ml with EYEPRO™ 3X

A targeted eye cream formulated to address all the concerns of ageing eyes, this light cream hydrates the delicate skin around the eye area, improving the appearance of dark circles, bags and fine lines safely. Contains EyePro 3X and Easyliance.

In a self-assessment, women 28-64 years, after one application:

• 64% of women thought there was an IMPROVEMENT IN APPEARANCE OF DARK CIRCLES
• 58% of women thought that there was a REDUCED SAGGINESS OF SKIN IN EYE AREA
• 83 % of women thought there was an IMPROVEMENT IN SKIN MOISTURISATION

+ Self-assessment of 17 women conducted over 4 weeks (April/May 2006).

Available from http://www.balancecosmetics.co.uk £29.99 for the introductory kit.

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FOR MORE PRESS INFORMATION, IMAGES AND SAMPLES:
Bonnie Turner / Jennifer McEachern
Balance/Guthy-Renker Press Office 020 7632 2400 / 01442 261 199
balance@publicasity.co.uk

About Guthy-Renker® Established over 20 years ago, Guthy-Renker® produces a range of luxury skincare, beauty and fitness products including: Meaningful Beauty® by Cindy Crawford, Sheer Cover® mineral make-up, Proactiv® Solution, Reclaim® by Victoria Principal and WEN® by Chaz Dean, all of which come with a 60 day money back guarantee.

Skin and Ocean Friendly Sun Lotions!

• No chemical ‘nasties’ for safe sun protection
• Key actives protect against premature ageing
• Gentle to skin – beat prickly heat!
• Award-winning organic sun lotions

Why slather your skin with conventional chemical laden sunscreens that absorb ‘nasties’ into the body, block the pores causing prickly heat and can even be damaging the Ocean wildlife? Green People’s award-winning organic sun lotions use effective natural and skin-friendly ingredients to effectively protect against UVA and UVB rays, to help avoid premature ageing and to be safe to the oceans ecosystem.

Research studies have reported that the UV filters used in chemical sunscreens may be contributing to coral bleaching. As a 20 minute dip in the sea is enough to wash off 25% or up to 6,000 tonnes of sunscreen, up to 10% of the world’s coral reefs could be threatened by sunscreen-induced coral bleaching!* Seven damaging ‘nasties’ including Parabens were highlighted. Green People do not use Parabens, Silicones, Petrochemicals, Mineral Oils, Artificial fragrances, Colours or Preservatives – so they’re biodegradable and safe for the seas, as well as the skin!

More than just a sun lotion!
One of the only natural sun lotion ranges available in the UK, Green People use some clever ingredients to offer the most effective organic sunscreens that nature can offer:

• Titanium Dioxide mineral, Cinnamic acid (from cinnamon oil) and Edelweiss extract sit on the surface of skin to naturally bounce UVA & UVB rays, offering more effective, broad spectrum protection. Edelweiss grows at high altitude, where UV rays are very strong, so it has evolved to give a natural defence against UV light.
• Avocado oil is rich in fatty acids and Vitamins A, C & E to plump the skin, help prevent wrinkles and deeply nourish. It protects against free radical damage and works with the natural sun filters to increase protection.
• Green Tea, Olive and Rosemary Oils offer natural antioxidants to help support the skin’s immune system and protect against cell damage, helping to avoid premature ageing.
• Berry Wax from the Japanese Sumach tree offers natural water resistant properties without blocking the pores.

Accelerate Your Tan!

Sun Lotion SFP15 contains an extract from the carob tree which naturally stimulates melanin; speeding up the tanning process by 25% and reducing the tan-fading rate by almost 50%. So tan, protect your skin with broad spectrum UVA & UVB and natural antioxidants – all in one! £17.11 for 200ml

No Scent Sun Lotion SPF25
This water resistant organic sun lotion offers broad spectrum UVA & UVB protection with antioxidants and vitamins A, C & E to help support the skin’s immune system and protect against cell damage. Made without essential oils this sun lotion is perfect for sensitive skin and those prone to prickly heat. £17.11 for 200ml or £9.70 for 50ml

After Sun Lotion
A cooling and moisture binding after sun pampering lotion which helps to maintain your tan and minimize peeling. Also great as a refreshing everyday body lotion – light yet nourishing. Freshly scented with fairly traded Mint Oil. £11.22 for 200ml

Self Tan Lotion
When applied to your body, natural DHA (derived from sugar & glycerin) reacts with amino acids found in the outer layers of the skin to closely resemble a real tan in both colour and depth. Safe, non-streaky and effective, Organic Self Tan has a pleasant aroma, created with Rose, Geranium and Sandalwood essential oils. £17.35 for 200ml

Children’s Sun Lotion SPF25 – No Scent & Lavender
Naturally water-resistant sun lotions offers broad spectrum UVA/UVB protection for active, outdoor kids. Available in scent-free & Lavender versions, this natural alternative to sun lotions is made with Organic Aloe Vera, Edelweiss and Elderflower to protect and soothe. Suitable for delicate young skin and those prone to skin allergies. £15.06 for 150ml or £3.85 for 30ml

Green People products are suitable for sensitive skin, those prone to skin allergies and who suffer from prickly heat. Aggravated by using sun lotions containing; Silicones, Siloxanes, Trimethicones and Petrochemicals that act like cling film to prevent the skin from breathing, banish prickly heat by going natural!

Switch to a skin and eco friendly natural sun lotion today and choose a biodegradable sunscreen that easily breaks down in seawater without causing harm to our ecosystem. Visit www.greenpeople.co.uk or call 01403 740350

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For photographs, samples and further information please contact:
Liz Chapman, liz@greenpeople.co.uk or call 01403 740370

Did you know?
• A third of people do not use sunscreen when sunbathing
• More than 75,000 new cases of skin cancer are diagnosed in the UK each year
• 60% of 16 to 24 year olds anticipate getting sunburnt on holiday
• Sunburn can double the risk of developing skin cancer
• Around 10% of the population suffer from prickly heat
• Applying too little sunscreen has been shown to significantly reduce protection from the sun

*Source: Study Commissioned by the European Commission, 2008 & can be found in Environmental Health Perspectives journal, 2008